GoPro's IPO and the China Sourcing Model: A Case Study for Importers

I’ve seen countless hardware companies struggle with the make-or-break decision of where to manufacture. GoPro’s successful IPO, built on products sourced from a single Chinese factory, proves that a focused sourcing strategy in China can scale a niche brand into a billion-dollar public company. If you’re serious about hardware, China is not just an option—it’s often the path to profitability.

GoPro IPO

GoPro going public

At the time of going public, GoPro was a profitable enterprise. For example, in 2013, it generated revenue of $985.7 million, which is more than the year before ($526 million). GoPro managed to find a niche in the highly competitive market dominated by major players and hopes that going public will be another stimulus for further development.

GoPro Inc’s initial public offering was priced at $24 per share. It means that it is valued at $2.96 b. GoPro’s founder and CEO, Nicholas Woodman, is the company’s biggest stockholder.

GoPro achieved its success mostly due to a highly successful business model. The company sells one camera model, and the products are sourced from China. The company has close ties with the Chinese factory. A proper pricing policy enables Chinese contractors to deliver units of high quality at a reasonable price. GoPro has a strong brand position and a global distribution network. When these strong points are put together, China sourcing can be a very successful operating model.

GoPro’s model shows that with the right factory partner and rigorous quality control, China sourcing can drive explosive growth. Before you commit to a supplier, let China-Check verify their credentials, audit production lines, and ensure your product meets U.S. standards. One verified partner can make all the difference between a failed launch and a successful IPO.